A domain email address is a mail address with a domain name in it. It gives your mail the professional touch that normal emails fail to provide.
Email bounce rates are the percentage of emails that fail to reach their recipients. They are an important metric for understanding the effectiveness of the mail you have sent.
Let’s examine how to measure and improve the bounce rate. This article can be helpful for businesses planning to buy domains and web hosting, including email services.
How to Measure Email Bounce Rate?
The average bounce rate email is the percentage rate at which visitors visit your website but leave without interacting with it. This can mean that the website is not engaging or relevant to them.
You can calculate the average bounce rate email by dividing the total number of bounces by the total number of emails sent. Then, you need to multiply this result by 100 to get the percentage you need. To get clarity, let us understand the formula for the average bounce rate.
| Average bounce rate email = Number of bounced emails/Number of emails send *100 |
For example, when you send 2000 emails, out of which 200 emails bounce, the bounce rate here will be 20%.
Several factors influence acceptable email bounce rates, such as your industry, the type of campaign you are carrying out, and the quality of your email list.
How to Reduce Email Bounce Rates?
1. Systematic Maintenance of the Email List
To reach an acceptable bounce rate, you need to have a quality-based email list with verified and updated email addresses. So, clean and update your email list. Remove all invalid and inactive email addresses. Furthermore, ensure you build a permission-based email list.
2. Test Before You Send
When you test your emails before they are sent to certain recipients, you reduce your control of the rate at which your emails are bounced. You can test it by forming a dummy account or making use of dedicated email tools that can help with it.
3. Regularly Monitor Delivery Metrics
Another aspect of controlling the acceptable email bounce rate is keeping an eye on important delivery metrics. This includes your click-through rates, open rates and any spam complaints you get. Be active about any spam complaints, as they are the main contributors to high bounce rates.
4. Email Segmentation
With email segmention, you can create a special list of recipients who are most engaged with content. Reaching such an audience first will help you get better results, improving your average bounce rates.
5. Follow the Limits
Many times, your provider sets a daily sending limit. If you exceed that limit, you are likely to have higher bounce rates. So, schedule your mail based on the set limits.
6. Create a Reliable Email Infrastructure
Email infrastructure refers to using an email hosting account with a domain. This will positively impact your bounce rate by lowering it. It will also improve your delivery as they have a good IP reputation even if the environment is shared. You can also go for a dedicated IP if you have high-volume mail.
Conclusions
There are several reasons why emails bounce, such as a full mailbox, wrong email address, policy restrictions, blocklisted IP and more.
By following these simple suggestions, like maintaining a healthy email list, testing your emails before sending, buying email hosting, etc., you can reduce your email bounce rates.
