In recent years, you have undoubtedly heard of the concept of email marketing because with the growth of digital transformation and the volume of emails we receive throughout the day, and it is clear that email is one of the best strategies for attracting customers.

One of the many advantages of this potential tool is that it offers the possibility of transmitting a more personalized message to our community than a social network post. At the same time, you can see it from any device. For this reason, in this post, I would like to talk to you about the importance of email marketing. Therefore, we will delve into the subject by mentioning the main KPIs and the most used types of email marketing.

What is email marketing, and why is it so important?

First, we will start by clarifying the concept of email marketing. As we have already said, it is a communication tool whose main objective is the conversion of leads (contacts) to future clients through the email automation technique.

Regarding the question, why is it so essential to develop this strategy? Well, email is one of the most used direct channels by people. Social networks have become very effective in involving a community in our products or services. However, there are still people who to resist

However, email is the most popular means of communication. Did you know that there are more than four billion email accounts?

The resources offered by email marketing are endless; some of them can be building lasting relationships, retaining your audience, increasing sales, improving brand image, and all this with a minimum investment; for that reason, it is essential to incorporate email marketing into your marketing strategy.

To give you an idea of ​​its importance, we mention the many advantages of this communication channel:

  • Information exchange: This tool allows you to establish a closer relationship with your community; you can offer exclusive discounts to your subscribers or create complete content campaigns through which you obtain recommendation surveys.
  • Minimal investment: Email automation allows you to reach numerous people without needing a sizeable financial capacity.
  • Maximize your sales: remember that every time the reader reads one of your emails, it is very likely that you have caused interest in him, and a door is opened to your website where you will find a place to satisfy his needs.

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