Once you know the fundamental information of this marketing strategy, it is time to take action and mention the most used email marketing tools:
The main purpose of this platform is to automate your email campaigns at a price that suits any pocket. Sendinblue stands out for:
Have one of the most competitive prices, offering the amount of 20,000 for the modest price of €19.
In the case of having an online store, Sendinblue will be your perfect ally, since it has features such as importing customer orders and customizing your indicators.
Another feature that makes it special is the possibility of SMS marketing.
It consists of 65 templates that will give your emails a more personal look.
It is available in five languages.
This cloud-based tool differs from the rest by having a system focused on optimizing email delivery.
It is a very intuitive platform due to the ease of drag and drop that its dashboard has. Why Mailjet?
There is the option to adapt your emails to mobile devices
You can send up to a maximum of 6,000 emails per month and 200 daily.
You will be able to improve communication between departments, as it allows collaboration in the same email of several people in real time.
It has more than 80 integrations, including several e-commerce platforms.
Email marketing tool of Spanish origin, popular among those who are not familiar with the world of marketing such as SMEs and freelancers, for offering a simple but efficient email marketing service. Easymailing offers possibilities such as:
Import contacts using Excel files.
Assistant in Spanish 24 hours a day.
Schedule specific actions through an email marketing calendar.
Hubspot gives you the option to record calls directly from your own CRM, it has a library of sales content, and it helps you know the exact moment a user opens one of your emails.
Another of the tools best known by marketing professionals is Mailchimp, this platform has multiple functionalities, hence its relevance among the large digital marketing agencies, including some such as:
Totally free until you reach 2000 subscribers and then pay in real time, which benefits small businesses.
Statistics and data reports to analyze the effectiveness of shipments.
It favors the management of different campaigns, helping to implement cross-selling for those users that we have already managed to convert into clients of our business.
The main difference that has made Mailrealy stand out from other email marketing platforms is its ability to carry out quite complete marketing campaigns through mass email sending (up to 75,000 free emails per month, for 15,000 contacts).
Among its numerous advantages we can find:
Intuitive and easy-to-use editing system.
Customer service available to the user.
And last but not least, ActiveCampaing has a constantly growing CRM software in which you can automatically execute tasks related to customer management such as the following:
Assign tasks according to the stage of the sales funnel in which the client is.
Notify marketing or sales teams of lead needs.
Once the importance of the email marketing strategy has been demonstrated, we encourage you to get down to work and improve communication with your target audience through this valuable channel.
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